The 4th Annual FintechXchange, hosted by the University of Utah Fintech Center, brought together over 50 industry leaders for two days of panels, roundtables, and high-level discussion on the future of financial technology. As co-lead designer, I was responsible for the full graphic scope of the production — environmental signage, wayfinding, room identification, branded tower structures, cylindrical column graphics, and stage backdrop — as well as full-screen motion graphics and bumpers for the LED screen. The identity system extended the FintechXchange brand into a cohesive environmental language across a large multi-room venue, with every touchpoint designed to hold the same visual authority at close range and across the room.