Design That Means Something
Art and design have been a part of my life for as long as I can remember. What started as a childhood obsession with doodling on every available surface (sorry, mom) turned into a lifelong creative pursuit. After years of juggling design as a side hustle while working in music and theatre, I finally gave in to the inevitable and made it my primary focus. My eight-year-old self would be smugly nodding right now—he always knew this was the plan.
My background is a bit of a creative whirlwind. I’m a trained classical vocalist, opera and musical theatre director, and voice teacher, which means I’ve spent years telling stories, managing productions, and making sure nobody missed their cue. Those same skills—attention to detail, composition, and bringing big ideas to life—now fuel my work as a graphic artist. Whether I’m crafting a brand identity, custom lettering, or an illustration, I approach every project with a mix of artistic precision and creative enthusiasm (with significantly fewer high notes involved).
I specialize in visual brand identity, custom lettering, illustration, packaging design, merch, clothing, and surface design. Whether you're launching a brand, revamping your aesthetic, or just need something that looks as awesome as your idea is, I’d love to help.
In addition to my freelance work, I work as part of a small design team at In The Event, an event design company in Salt Lake City that provides design and rental services for corporate events, conferences, weddings, and more.
Let’s make something great together.
Services I Offer
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Brand Identity, Print & Digital Collateral
Full-service graphic design spanning brand identity development, logo design, typography systems, color palette development, marketing collateral, social media graphics, promotional materials, presentation design, and print-ready production files. Experienced across both print and digital pipelines with a working knowledge of file preparation, color management, and cross-platform delivery. Designs are built with intentionality — balancing visual hierarchy, brand consistency, and audience-appropriate communication across every touchpoint.
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Event Environments, Signage & Experiential Graphics
Design and production of large-scale environmental graphics and event collateral including stage backdrops, branded signage, wayfinding systems, step-and-repeat walls, directional and identification signage, table and seating collateral, lanyard badges, banners, and floor graphics. Experienced in preparing files for large-format print production with attention to bleed, resolution, color profiles, and substrate requirements. Work spans corporate events, galas, trade shows, and experiential activations — from initial concept through print-ready delivery.
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Logo Design, Visual Systems & Brand Standards
Development of cohesive visual identities from the ground up, including logo design, typography selection, color system development, iconography, and brand standards documentation. Every identity is built as a complete system — designed to function consistently across print, digital, signage, merchandise, and environmental applications. Experienced working with startups, small businesses, and creative ventures from initial concept through final brand guide delivery.
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Kinetic Graphics, Branded Motion & Animation
Design and production of motion graphics for brand storytelling, social media, event presentation, and video content across both 2D and 3D workflows. Proficient in Moho Pro and Blender with a working knowledge of compositing and delivery. Rooted in a human-first methodology — motion is treated as a design discipline, not a technical exercise. Typography, color, pacing, and visual hierarchy are given the same intentionality in time as they are on the page, resulting in work that communicates clearly, moves purposefully, and feels native to the brand it represents.
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Hand-Lettered Design, Display Type & Typographic Art
Design and execution of custom lettering for logos, wordmarks, editorial illustration, merchandise, signage, and decorative applications. Work spans hand-lettered compositions, brush script, display typography, and hybrid lettering-illustration pieces built for both print and digital use. Each piece is developed with attention to rhythm, weight, and visual cohesion — functioning as standalone art or as an integrated element within a larger design system.
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Character Design, Editorial & Decorative Art
Original illustration for print, digital, and merchandise applications spanning character design, editorial art, decorative compositions, and narrative illustration. Work is informed by a background in performing arts and visual storytelling, with a natural affinity for expressive, character-driven imagery. Experienced in both traditional and digital workflows with deliverables prepared for screen, large-format print, and product application across apparel, goods, and branded collateral.
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Product Packaging, Labels & Retail-Ready Presentation
Design of packaging systems and product labels for retail, e-commerce, and boutique product lines including box structures, label layouts, hang tags, and unboxing collateral. Work balances shelf presence, brand alignment, and print production requirements — with attention to dieline preparation, substrate considerations, and finish specifications. Experienced developing packaging that communicates product value and brand identity cohesively from first impression through the full customer experience.
DESIGN TOOLS
CERTIFICATES & PROFICIENCIES
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Those who earn the Google UX Design Certificate have completed seven courses, developed by Google, that include hands-on, practice-based assessments and are designed to prepare them for introductory-level roles in UX design. They can complete the design process from beginning to end: empathizing with users, defining their pain points, coming up with ideas for design solutions, creating wireframes and prototypes, and testing designs to get feedback.
See credential Here
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This online course provided essential skills in Adobe Illustrator. Topics covered included - drawing shapes and lines, using the pen, pencil and curvature tools, using the shape builder tool, creating custom logos, working with brushes, using type and fonts, masking, repeating patterns, using templates, manipulating elements using bend, warp and liquefy tools. These skills have been demonstrated through completed projects.
See credential here
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This online course provided advanced skills in Adobe Illustrator. Topics covered included - productivity and workflow techniques, current design styles, anchor point and pen tool techniques, master techniques for drawing lines and strokes, vectorizing and coloring hand drawn sketches, depth and perspective, typography, charts and graphs, creating elements for InDesign documents, gradient meshes and working with color adjustments. These skills have been demonstrated through completed projects.
See credential here.
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This online course provided essential skills in Adobe Photoshop CC. Topics covered included - creating image and text masks, manipulating images using distort and transform tools, photo retouching, blending modes, non-destructive image editing and the use of filters and gradients to create current visual styles. These skills have been demonstrated through completed course projects.
See credential here.
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This online course provided advanced skills in Adobe Photoshop CC. Topics covered included - best selection and masking techniques, advanced 'levels and curves' to enhance colors and skin tones, retouching images, fixing blurry images, creating perspective, using Artboards, typography techniques, creating cinemagraphs, the creation of mock-ups, current visual styles, and editing video. These skills have been demonstrated through completed projects.
See credential here.
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This online course provided essential skills in Adobe InDesign. Topics covered included - creating newsletters, brochures, business cards, and flyers, color principles and using corporate colors, selecting and using fonts, image size manipulation and cropping, creating print-ready PDF files, text manipulation for paragraphs and styles, contents pages, basic shape drawing, and workflow techniques. These skills have been demonstrated through completed projects.
See credential here.
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Blender Essentials Training
3D Modeling, Animation & Rendering
Foundational to advanced proficiency in Blender, covering interface navigation, mesh modeling, UV unwrapping and texture mapping, material creation using the Principled BSDF shader and node-based workflows, lighting and camera setup, Cycles and EEVEE rendering pipelines, keyframe animation, and final output for both still renders and video delivery. Includes working knowledge of ProRes and H.264 export workflows for production-ready deliverables.
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This online course provided essential skills in Figma. Topics covered included - working with personas and briefs, low-fidelity wireframes, working with color and type styles, creating and managing component libraries, creating variable components, high-fidelity prototyping, desktop and responsive breakpoints, pen tool and icons, working with images, auto-layout, sharing for testing and feedback, UI and Figma best practices, collaborating and developer hand-off. These skills have been demonstrated through completed course projects and knowledge quiz questions.
See credential here
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This online course provided advanced skills in Figma. Topics covered included - managing design assets, applying styles, advanced components and variants, grid, nested and column layouts, auto layouts, advanced animation, responsive design, image and video styles, typography and responsive text, prototyping, user testing, booleans, advanced effects, accessibility, developer and team collaboration, producing production-ready assets, advanced workflow techniques, widgets and plugins, and advanced user interactions and knowledge quiz questions.
See credential here
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This online course provided essential skills in Webflow. Topics covered included – creating CSS classes and combo classes, CSS layouts, fonts and styles, color and using gradients, adding images and backgrounds, understanding units, responsive design for mobile, nav bar creation, hyper and anchor links, using designs from other software, creating forms, adding video, interactions and web page animation, dynamic content implementation including a CMS, blog, shopping cart and order forms, SEO, website testing and publishing. These skills have been demonstrated through completed course projects and knowledge quiz questions.
See credential here
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Affinity Designer, Photo & Publisher
Vector Design, Image Editing, Layout & Production
Proficiency across the full Affinity suite covering vector illustration and precision drawing in Affinity Designer, non-destructive photo editing, compositing, and retouching in Affinity Photo, and multi-page document production in Affinity Publisher. Includes node editing, pen tool workflows, symbol and asset management, color styles, layer effects, RAW processing, master pages, preflight preparation, cross-app Studio Link workflows, and SVG export for cross-platform file handoff. Covers both print and digital production pipelines.
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Moho Pro
2D Character Animation & Rigging
Proficiency in Moho Pro covering vector-based drawing and illustration, bone rigging and Smart Bones setup for character animation, frame-by-frame animation tools, timeline and graph mode interpolation, Smart Warp and mesh deformation, curver and liquid shape animation, physics and dynamics, automated lip sync, 3D workspace and multiplane camera, PSD import and layer management, and export for video, web, and game engine delivery via Unity, Unreal, and Godot. Includes understanding of Moho's full character pipeline from initial illustration through rigged puppet animation and final render.
About BYOL
Bring Your Own Laptop is a world class learning platform for all. We specialise in courses for Adobe and other industry leading creative software. Their courses are created and delivered by Daniel Walter Scott, an authorized Adobe instructor & winner of 2 Adobe MAX awards