Aspen & Pine is a boutique Airbnb property in Island Park, Idaho, just outside the west entrance to Yellowstone National Park. The brand needed to feel at home in that landscape — rugged enough for a cabin stay, refined enough to stand out in a crowded short-term rental market. I designed the full identity system: primary logo, monogram, badge variants, sign design, stickers, and promotional materials. The oval badge format and crossed botanical mark give the brand the kind of heritage feel that earns trust before a guest ever arrives.